Any website owner recognizes that hiring a content writer can give many benefits, provided you have selected the right one. Sometime during the course of managing your website, you would need to hire one, either on project basis or whenever necessary.
Why do you have to hire someone to write your content?
1. When your site is gathering more visitors every day, you would need someone who could help you create fresh content that would make your readers come back.
2. It will allow you to focus your attention on other things such as the marketing side of your site. Saving time is the main reason of hiring a professional writer to create content for you.
3. You simply are not a person who could write, professionally. In all of the website owners who succeed in the online world, only a small percentage of them are professional writers before they become site owners.
4. It helps improve your page rank. After all, you’ll be sure that the content is optimized for the search engines.
5. It helps increase income for your site. It may not be direct but the content written for you is optimized. This translates to a much better conversion rate in the future. However, this path is not a guaranteed result in the shorter term.
Eventually, as you continue to provide more quality content for your readers, you become a brand that they will trust. That is where and when the increase income begins.
Now, you need to know the different classifications of writers. By knowing the classifications, you would know whom to hire and how you can save money without sacrificing quality content.
By Level of Expertise
This classification refers to either the new writer or a professional one. New writers tend to pool into the freelancing site to look for writing gigs. On the other hand, professional writers though still freelance from time to time, tend to have their own site and accept a contractual writing project.
By Content written
Content writing has different categories, which include technical writing, press releases, article writing, marketing content, essay writing, eBook writing, copywriting, blog posts, product description and reviews, book and movie review, and many more. This means, any writing project that involves the weaving of words, and composing these words into sentences that engage a reader’s interest, is content writing.
By Cost of Service
The amount you pay to the content writer depends on three factors: expertise, the difficulty of the topic, and the intended use of the content. Some content costs higher even though the words are just minimal. Professional writers charge more than amateurs do, which is only to be expected. In the same sense, technical writing costs more than plain article writing.
By Industry Expertise
Writers who are experts in certain industries are more likely to give you expert advice through their written content. If you need to publish expert advice to your online audience, hire writers who are experts– meaning they have the necessary degree and experience. Industry experts refer to writers, who gained their knowledge through studying the course in a university, graduated, and applied it in a working environment. Though these kinds of writers are hard to find, they are out there. All you need to do is find them.
To maximize the benefits you derive from hiring a content writer, below are some strategies you may adopt.
Do not stick with one writer
Yes, there are writers who could write about anything because that is how they trained themselves – to become versatile in every aspect of writing. However, you never achieve your goal of new and fresh content. Hiring several writers will give you many sides of a topic. Writers have their own style, own way of writing a topic. As much as you would like to retain a certain, single voice for your site, users will always change preference.
Hire new writers
You can save money by hiring new writers. They are much more available and more willing to deliver what you need for your site. Unlike professional writers, they stick to your requirements. Leave the more technical content to your professional writers.
Make use of article writing sites
You can find a good content writer in writing sites. There are a lot of them that could deliver quality output fit for your site.
Hiring a writer for your site pays off. You may not realize the profits immediately but you will surely notice the difference after months of publishing quality written content in your site. Just make sure to hire the right one.To know more information about hiring professional writer visit this site 99centarticles.com. If you find someone who is flexible, have good vocabulary, could deliver quality content based on your requirements, stick to that writer. It might also be beneficial to hire new additional writers – in most cases, three is the sweet spot.