Advertising costs a lot of money. Businesses use social media, press releases, television commercials, and exhibits in promoting their products or services. For a business to thrive in this highly competitive world, they need effective yet affordable advertising to help them reach out to their target audience. This is why they have considered custom embroidered patches as one of their options.
Patches are used to identify rankings in the military. They can be either hand-crafted by patch makers or manufactured by machines. These days, modern technology has allowed mass production of patches, so it is faster and also very affordable. They are perfect for giveaways in marketing events and other occasions.
Customization of patches means you have a say on the design, shape, size, and color of your patches. You are able to decide how you would like your custom embroidered patches to look. Finding out the type of backing to use would depend on how you would be using the patch. Backing means attaching the patch to the clothes or any material. Check these different types of backing to help you determine which one to use.
This is the quickest and the easiest way to attach a patch. For your convenience, use this backing. You may use this type of backing for employees in your company.
This is recommended if you will be advertising different products or services. Patches with button loop backing will allow you to hang your patch on a pin in your clothes. One of the advantages in having a button loop is you can change and replace it from time to time depending on the product or service you are promoting.
Iron on backing or Tape backing
This two types would also allow you to attach your patch quickly, but not as easily as the Velcro backing.
As soon as you have decided which to use, choose among these borders for the design of your custom embroidered patches.
Merrowed Border Patch
Having this will not cost you more money and this one is considered a classic. If you want to go the traditional way, go for this border.
Hot Cut Patch
If you want to produce patches that are very detailed, go for this border.
Metallic or the Neon Patch
These two borders are also great for your patches. This will cost a few cents but it will be worth your money.
Before making any decisions, you need to find out what your goals are first. Have you figured out who your target audience is? Once you’ve answered this question, talk to your graphic designer and decide how you would like the patch to look. Or you could talk to the patch manufacturing company directly about how you would like the finish product to look. These companies have designers that have been making patches for years. They would be the best person to talk to about getting a patch that will attract the attention of the public.
Custom embroidered patches are used by various schools and organizations. For businesses who take advantage of patches as a means to promote their products and services, need to remember that it takes repetitive advertising to instill a product in the consumer’s mind. It would be best to produce different kinds of patches for variety. Make sure it is attractive enough to catch the attention of a buyer. If there are events, make sure you have patches to give away. This way you gain more visibility.
Creating awareness for a product is the first step towards achieving competitive advantage in the market. Use custom embroidered patches as a tool and watch your sales skyrocket.